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Grand Hotel Brioni Pula, A Radisson Collection Hotel, is a 5-star luxury seaside hotel on Croatia’s Istrian Riviera, reopened in 2022 after a £30 million transformation. With 227 elegant rooms, Mediterranean-inspired design by Studio 92, a two-floor spa, infinity and indoor pools, a private beach, and a state-of-the-art gym, it offers a refined blend of heritage and modern comfort.
Buro Hause travelled to Pula with LINDA. Magazine, Residence Traveller, Villa d'Arte, Bentheliem and Elise Bak for a curated experience of refined luxury: a sunset dinner at Sofia Restaurant, artisanal olive oil tasting, a guided city tour through historic Pula, a massage and hotel rooms with sea views.
RESULTS
The campaign received broad and diverse coverage across both media and influencer channels. LINDA. featured a dedicated online article, while Residence highlighted the story with a full-page print feature accompanied by a dedicated online piece. Villa d’Arte brought the campaign to life through two full-page features in their magazine and an online article.
On social media, the reach was amplified through impactful content. Bentheliem shared five carousel posts and a dozen of stories, while Elise Bak gave the campaign a personal and engaging touch with two carousel posts and two dozen of stories. Together, this resulted in a strong mix of print, online, and social visibility, showcasing the story with both depth and reach.
