drag me
drag me
Grand Hotel Brioni, a Radisson Collection Hotel, once again set the stage for an inspiring discovery trip, welcoming uméro Netherlands, Life After Football, Naz Kawan, Kelly Spronk and Noah Zeeuw to experience the hotel, the city of Pula and the wider Istrian peninsula.
Designed to immerse the guests in the essence of the destination, the itinerary brought together moments of relaxation, discovery and local craftsmanship, including:
- A stay at Grand Hotel Brioni, experiencing its exceptional design and hospitality
- Restorative treatments in the hotel's luxury spa
- Relaxing by the infinity pool overlooking the Adriatic Sea
- Refreshing sea jumps from the hotel's private coastline
- Memorable dining experiences at Sophia Restaurant and Forum Restaurant
- An exclusive olive oil tasting at Chiavalon, discovering one of Istria's most celebrated producers
- A private boat trip to an uninhabited island along the Istrian coast
- A city tour through historic Pula, including a visit to its iconic Roman Amphitheatre
Results
The campaign delivered a well-balanced mix of print, online, and influencer exposure across multiple channels. Numero Netherlands featured the campaign with a dedicated print feature in the October issue focused on luxury hotels, supported by a dedicated online article and inclusion in an Instagram post around 'the best luxury hotels' the magazine launch. To further strengthen the media mix, Life After Football secured a half-page print feature, accompanied by a digital advertorial on lifeafterfootball.eu, Instagram story coverage leading to a carousel post, and inclusion in their E-newsletter.
Influencer coverage added an authentic and engaging layer to the campaign. Kelly Spronk and Noah Zeeuw collaborated on a joint Instagram post, complemented by organic Instagram Stories shared throughout their trip. In addition, Kelly created a dedicated TikTok travel vlog, further extending the campaign's reach with dynamic video content. Naz Kawan contributed a strong social media presence with one carousel post, Stories during the trip, and follow-up Stories after the experience, ensuring continued visibility beyond the initial campaign period.
Together, these placements created a comprehensive campaign with sustained visibility across print, digital, and social media.
Images by Kelly Spronk and Ivan Perhat.
