Moët & Chandon x Pharrell Williams celebrates the summer of 2026 in Saint-Tropez, with a minimalist reinterpretation of the iconic Moët & Chandon Ice Impérial

This summer, Moët & Chandon unveils a new chapter in its collaboration with Pharrell Williams, introducing a bold new limited-edition design for Ice Impérial that captures the spirit of creativity, connection, and effortless summer celebration.Inspired by the carefree elegance of Saint-Tropez, the collection reimagines the Maison's pioneering Ice Impérial cuvée through a fresh creative lens. A collaboration that celebrates meaningful moments, shared experiences, and the joy of coming together.

Buro Hause was proud to be entrusted with the media and people of influence communications for this launch in the Benelux, which resulted in wide spread launch and interview coverage with media titles such as HYPEBEAST, Numéro Netherlands, Vogue, JFK.men, ModMod, Talkies Magazine, FHM, Residence Magazine, Marie Claire, Beau Monde, Pijper Media. In addition, the media and influencer seeding campaign generated strong social launch content through creators such as e.g. Sebas Leyton, Loet van der Straten, Olivier Croock, and media relations such as, and among others, Life After Football, L'Officiel Belgium, Marie Claire Belgium, and Talkies Magazine.