Case
Triumph
Buro Hause executed a 360° campaign for Triumph’s Body Make-Up Illusion Lace collection, incorporating event production, influencer collaborations, product seeding, and strategic PR to drive reach and visibility. The campaign is ongoing through the end of 2024, with results continuing to build across all channels. The campaign's results reflect its ongoing impact, with substantial media value generated and continued visibility across key platforms, ensuring the collection’s message resonates well beyond the launch.
Services
Event production | Influencer & Press Guestlist | Paid Influencer Collaboration | Product Seeding | Press release
Influencer Marketing Performance
The 11 paid influencer collaborations resulted in 36 publications, totaling 454.000 impressions, an average engagement rate of 3%, a CPM of €55, and a ROI of 124%. Product seeding efforts generated a reach of 500.000. This number continues to grow as the campaign lasts until the end of 2024.
Media and Event Performance
PR activities have secured high-visibility media publications, including a prominent feature on LINDA.nl, along with additional media coverage yielding a total print reach of 1.220.000. This PR reach continues to grow as the campaign progresses, with further print and digital placements pending.
At the Triumph event we immersed ourselves in the art of model drawing, inspired by and dressed up in Triumph’s Body Make-Up Illusion Lace collection – lingerie that feels like a second skin. With seamless designs and wireless bras, this collection offers the ultimate in invisible comfort and modern elegance. A truly serene and inspiring experience. The influencer event generated strong results, including 15 total clippings from 9 guests, a reach of 655.200.
