Case
JFK
For the 15th edition of JFK Magazine’s Greatest Man Awards, MaisonPR had the privilege of curating the guest list for the second consecutive year, bringing together an exclusive audience of 115 VIP and media guests, of the 300 guests in total. This year’s award honoured the iconic Dutch presenter, actor, producer, and writer Beau van Erven Dorens, who was named Greatest Man 2024. He accepted the accolade at the prestigious JFK Greatest Man Gala, held at Amsterdam’s stunning VENTUNO Skylounge.
Services
Press release | Media and VIP Guestlist | Brand Partnership
Media performance
To maximise the visibility of this high-profile event, Buro Hause implemented a focused PR strategy involving active media pitching, a custom press release, and strategic follow-up. This approach garnered widespread online and broadcast coverage, with features appearing in leading media outlets, including a.o. AD, RTL, Brabants Dagblad, and Shownieuws. This media results generated an impressive total reach of over 120 million. Additionally, a special feature on RTL Boulevard and a radio piece the next day, reached an impressive 1.8 million viewers and 40.000 listeners, amplifying the event’s impact across Dutch media.
Brand Partnership Performance
Buro Hause also facilitated a strategic partnership between JFK Magazine and Kingss, a luxury gentlemen’s salon and client of Buro Hause. This collaboration brought an exclusive activation to the JFK Greatest Man Gala, where Kingss set up a live gentlemen's salon experience, seamlessly blending luxury grooming with the evening’s atmosphere and offering guests a unique experience. This partnership added an engaging dimension to the event, enhancing the presence and reach of both Kingss and JFK Magazine.
