Case
Maybelline New York
Maybelline New York, the Braive.one Foundation and ambassador Zoë Tauran teamed up to launch the Brave Together initiative, which kicked off on World Mental Health Day. The global Brave Together campaign, led by Maybelline New York landed in the Netherlands on October 10, aims to encourage young people to open up about their mental health and offering them practical tools for self-care and confidence building. The role of Buro Hause, was to strategically target media outlets with extensive reach that also aligned seamlessly with the campaign’s story, ensuring maximum visibility and resonance with the target audience.
Services
Media Strategy | Press Guestlist | Media Partnerships | Press Releases | Interviews | Media Visibility
Strategy
Buro Hause developed a dual-layered media plan tailored to effectively reach two distinct audiences. The corporate layer focused on engaging adult audiences (e.g. such as parents and guardians) by sharing the broader narrative of Braive.one, emphasizing its mission and comprehensive value. Meanwhile, the commercial layer was designed to captivate a younger audience, particularly those navigating mental health challenges, by presenting the platform in a relatable and approachable way.
Media performance
Buro Hause secured media publications, including two publications on LINDA.nl (1/1), one on Cosmopolitan.nl, one on Cosmopolitan's TikTok, and one on Bedrock.nl. Additionally, the campaign garnered two 1/1 publications in the Dutch newspaper Telegraaf, which of one interview with the CEO of Braive. These outlets are known for their substantial readerships, all of which align strongly with the campaign’s message, ensuring high visibility and engagement across key demographics.
This strategic alignment not only amplified the campaign’s visibility but also reinforced its core narrative, extending its impact across multiple channels. The media (ex. social) campaign achieved an impressive total online media reach of 4.146 million, complemented by 2.5 million in print reach and a social reach of 123.200. Ultimately, it generated a media value of € 2.482.000, underscoring Buro Hause's dedication to creating compelling, story-driven media strategies that yield measurable and impactful results.
