Case
Mixa
On November 12th 2024, L'Oréal Paris celebrated the Dutch market launch of its skincare brand Mixa. Buro Hause played a central role in the launch of Mixa in the Dutch market, by providing a creative concept for the launch event, connecting the brand with event partners, taking care of a top influential and media guestlist, as well producing the event. Additionally, Buro Hause took responsibility for the media plan, to securing media coverage of Mixa’s market launch in the Netherlands.
Services
PR Strategy | Creative Event Concept & Co-Production | Influencer & Media Guestlist | Press release | Gifting
Event Performance
The event was attended by beauty media and notable figures from the Dutch influencer landscape, with a top-tier guestlist of 50 in total. The influencer guests, boasting a combined following of 2.200.000, generated a reach of 608.870 through engaging Mixa content created during the event The successful launch event, held in Studio Noorderfabriek in Amsterdam, marked a strong entrance for Mixa into the Dutch market, positioning the brand for increased awareness and engagement among Dutch consumers.
